Swifties are spending a median of $1,300 to attend the tour
June 12, 2023 | 11:11am ET
As if we wanted additional proof that Taylor Swift is making historical past, the pop star’s “Eras Tour” is predicted to generate $4.6 billion in client spending within the US alone.
A report by analysis agency QuestionPro (by way of Fortune) discovered that — along with spending a gross whole of $11 million to $12 million in ticket gross sales per live performance — Swifties have spent greater than a median of $1,300 to attend the tour, additionally factoring in journey lodging and clothes. Notably, there’s proof of this in Chicago, the place the town’s common lodge occupancy charges hit 96.8% throughout Swift’s three-night stint there, setting an all-time file.
However the Swift impact can also be boosting native economies throughout the nation. In March, her two concert events in Las Vegas introduced the town again to pre-pandemic ranges of tourism, whereas cities together with Atlanta and Boston have reported a spike in lodge bookings and different tourism-related bills. (Swift herself is estimated to take dwelling a paycheck of $10 million per live performance.)
Sadly, demand for “The Eras Tour” has prompted some ugly uncomfortable side effects, too. Apart from the notorious Ticketmaster fiasco final fall, Brazilian followers have been reportedly violently harassed by scalpers whereas making an attempt to purchase tickets in-person in São Paulo and Rio de Janeiro lately.
Subsequent up for “The Eras Tour” are visits to Pittsburgh, Minneapolis, and Cincinnati by the tip of the month. In July, Swift will play reveals in Kansas Metropolis, Denver, Seattle, and Santa Clara, earlier than wrapping up the North American leg of the tour with 5 reveals at SoFi Stadium in Inglewood, California in early August. The tour will then head to Mexico Metropolis, Buenos Aireas, Rio de Janeiro, and Sao Paulo later within the 12 months. Get tickets to her upcoming reveals right here.
